A photographic and critical “gentrificatour” in Madrid’s Malasaña neighborhood

Photo: Victoria Herranz, 2012. All rights reserved

On february 9th, 2013, Todo por la praxis (TXP), a group from Madrid, organized the first of its programmed critic and photographic walks focused in the process of gentrification which is happening in Madrid’s city centre, specifically in the historic neighborhoods of Malasaña y Chueca. An enterprise of real estate developers, in need for new investments in an era of financial cuts and economic contraction, with support from the City Council, promoted a “programmed gentrification” of the area, which has been renamed Triángulo Ballesta (TriBall). The new triBall brand inspires from NYC’s business zones like SoHo and Tribeca, in an attempt to replace and erase the identity of this popular area of the city. Gentrificatour intends to generate an archive of pictures of posters, labels and luminous of the commercial and productive activities that existed in the neighborhood before their replacement. […] The intention is to build a time-capsule that will allow us to evaluate the effects of a process of gentrification, and, in this way, to make them more visible” we read in TXP’s website. Victoria Herranz, photographer and anthropologist from Madrid, part of the group, explains: “Does Malasaña exist? Maybe; or maybe it exists in a different way. […] The line that divides the rehabilitation of a neighborhood from its destruction is too thin. When a process of rehabilitation limits the options of the neighbors to the point in which families have to leave the neighborhood, maybe something is going wrong”.

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