WHOSE megaevents?

Impacto on the "micro" level: a house sentenced for demolitions in Río. From "No, I'm not going to the World Cup" video(2013)

Who were London 2012 Olympic Games for? Were they for the athletes,  the sponsors, the organizers, the global audience? Or were they for us? Our friend Gynna Millan (from UCL Development Planning Unit; in 2009 she presented a proposal for Repensar Bonpastor competition), together with a group of video enthusiasts, studied the impact of the “greatest event on earth” on public spaces, parks and local communities in London. The result is a video archive available on Whose Olympics? website, and a short documentary [watch trailer]. Two years later, we can ask again: who will Brasil’s 2014 World Cup be for? The world cup is not ours“, write these architects from Río Grande do Sur, quoting Plato. These megaevents are transnational, as the protests they elicit. But the discourse of globalization, that transforms any local event in just another chapter of the same story, it’s not our own either. As we discussed in a recent OACU meeting in Barcelona (where, obviously, we have the precedent of 1992’s Olympics), we are much more interested in differences than in similarities. Anthropology has to keep an eye on correspondences and interrelation on the “macro” level, but it explores mainly the local articulations, what is unmeasurably “micro”: all that can’t be compared, all that is specific to each story, place, events, and to the impact of each phenomenon on every particular territory.

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